Design-Minded | Strategy-Driven | Automation-Obsessed
I design and build multi-channel campaigns that drive growth and engagement.
Marketing that's creative, effective and never boring.
I'm a marketing pro with 10 years of experience who loves solving problems with smart strategy, clever campaigns, and a healthy dose of sarcasm. I specialize in bringing bold ideas to life and nerding out over segmentation (because the right message to the right member actually matters).
From building lead scoring systems that slash abandonment rates, to campaigns that aim to double engagement (at the very least), I find creative solutions that move numbers and make people smile.
East Tennessee State University — BS, Mass Communications: Advertising & PR, Class of 2015.
Automation | Segmentation | Campaign Design | Cost Reduction
"Go Digital" Campaign
Idealized, designed, and launched a multi-channel campaign encouraging members to ditch paper statements and embrace digital banking tools. Designed all creative assets, composed all copy, pulled segmented lists, and built the automated follow-up sequences. The results spoke for themselves!
Automation | Lead Scoring | UX
Lead Scoring "Mini App"
Built a lead scoring "mini app" and automated follow-up sequence from scratch to help the Lending Department prioritize leads and collect documentation faster. Designed the workflow, wrote the logic, and managed implementation. Through this process, we were able to reduce loan application abandonment by half.
Strategy | Technology | Cost Savings
Reimagined Branch Experience
Researched, planned, and led the full conversion to a new Branch Monitor platform featuring interactive touch screens. Managed vendor evaluation, creative asset migration, and rollout, transforming the in-branch experience while cutting print costs significantly.
Social Media Turnaround
Took over stagnant social accounts and built an engaging, consistent presence. Grew Facebook by 200%, Instagram engagement by 460%, and launched Twitter and YouTube from scratch.
200% Facebook Growth · 460% Instagram EngagementSpanish Marketing Initiative
Led the initiative to bring Spanish-language marketing materials to life, making the credit union accessible to all members, opening opportunities to deepen relationships with our Spanish speaking audience.
Expanded multilingual member reachMoney Booth & Member Journey
Infused creativity into the branch experience: rented a money booth for employee training event, created branch employee contests, and mapped out a full "Member Journey" for key products.
Elevated engagement & awarenessProduct Marketer III
OE Federal Credit Union
- Built a lead scoring mini-app and automated follow-up sequence that reduced loan application abandonment by 50% and increased average monthly applications by 48%
- Led the "Go Digital" campaign: 60% increase in eStatement conversions, $570/month in cost savings, 70% boost in Digital Wallet usage
- Researched and implemented new Branch Monitor platform with touch screens across 26 branches, saving $22,000+ annually
- Spearheaded Spanish marketing materials initiative for full member accessibility
Marketing Specialist I – III
OE Federal Credit Union
- Orchestrated attention-grabbing campaigns including money booth training activities, employee contests, and Member Journey mapping
- Leveraged campaign analytics to continuously refine strategy and improve results
- Grew Facebook following by 200% and Instagram engagement by 460%
- Launched Twitter and YouTube accounts from scratch; led all social content strategy
- Led content review and revisions for the entire team, ensuring brand voice consistency
- Served as interim manager during leadership transition — trusted by management for company-wide projects
Marketing Specialist
UT Federal Credit Union
- Primary designer for all print and digital publications
- Head of social media content creation and management
- Content creator and designer for all staff newsletters
- Writer and editor for all internal and external videos
- Represented the credit union at community events and benefit/vendor fairs
Let's build something great together.
I'm actively looking for my next challenge. If you're looking for a marketer who brings strategy, creativity, and a knack for thinking outside the box, we should chat!